Marketing plan Assignment Example | Topics and Well Written Essays - 500 words - 2

Marketing plan - Assignment Example We will introduce the new notebook, The Book-It Note, with penetration pricing and formidable advertising. We will also employ extensive distribution, which will translate to increased revenue and growth rate. Those over 31 years of age purchase relatively over 50 percent of all the notebooks as shown in the table above. Purchase of notebooks is also supposed to be dependent on gender. Normally, women purchase notebooks more than men do. However, the trend changes when the group in question is around 35 years of age or older. The current generation of young men is used to smartphone apps more than ladies are meaning that they may not be a very good set of The Book-It Note customers. For female student customers, their attention to aesthetic may require that we make the notebook a little appealing with vibrant colors. However, The Book-It Note is generally plain and neat eliminating any distractions while using it. Within the consumer market, we identify middle and upper-income professionals who normally have very tight schedules and their professions demand that they do not forget things they have discussed throughout the day or worse still, forget future meetings. The intricacy involved in using phones to record notes or noting down future appointments plus the possibility that the phone discharges or may lose data require more ‘tangible’ places to note down important information. The classical notebook is normally the best for this purpose. To reach this market, we will employ sales and marketing agents who will be visiting people in their offices and informing them of our innovative